Review   Review of the 3rd Golden-Pillow Award Evaluation Comments from the judge panels   Mr. Dai Bin Assistant Dean of Tourism Management in Beijing International Studies University School & Dean/Professor of China-Switzerland Hotel Management School; The expert judge panel of ‘Golden-Pillow Award of China Hotels’. As the leader of business newspaper, <21st Century Business Herald> has devoted itself for the activity ‘Golden-Pillow Award of China Hotels’. It benefits the brand development of the Chinese hotels and improvement of the whole China hotel industry, because of the attending of the main media. 　　As a scholar who profoundly concerns on the development of the China hotel industry and the running of travel market, I hope the Chinese hotels industry can fulfill the main ideology of ‘Golden-Pillow Award of China Hotels’, which takes concerning on the consumer and improving the service quality as it’s object, actively contends for the development of Chinese travel industry. 　　I remember I have written a special topic what is the Most Outstanding Business Hotel on Earth for the first ‘Golden-Pillow Award of China Hotels’. I always think about a question, that is what is the most outstanding thing in business hotels, convenient geography position, perfect facilities, or civil staffs? I think all of them, however, none of them. 　　Now, I think the most important point for us business hotels to do is to concern businessmen sincerely. We all know that businessmen always take planes and live in hotels, it seems to be very happy, however, they are indeed very tired because of various reasons leaving home. So, we business hotels indeed should concern on them more. So, please show loving care for them, at the same time, it can provide more benefits to our business hotel industry.         Mr. He Jianmin Department Head, Professor & Doctor Tutor of Hotel Management, Shanghai Foreign Language University; The expert judge panel of ‘Golden-Pillow Award of China Hotels’. All the hotels in ‘Golden-Pillow Award of China Hotels’ have the same feature. Those are the professional service and the spirit of loving their jobs. 　　In my opinion, to hold only one ‘Golden-Pillow Award’ is not enough. To my rough understanding, China should be the largest hotel market on the world, also the largest potential market where can product more golden-pillows.         Mr. Liu Deqian Vice Director of traveling research center in Chinese Academy Center; Executive editor of ; The expert judge panel of ‘Golden-Pillow Award of China Hotels’. Brand is the life of a production and the energy to improve an enterprise. All the work we <21st Century Business Herald> do today is to show the brand of our hotels. It is a very important work. We foresaw 38 points from the China Future Travel Research in Ningbo at the beginning of this century. It includes that the concerning of Chinese media can improve Chinese travel industry, and this energy is working now.       Mr. Ma Yong Dean & Professor of Traveling Institute, Hubei University; The expert judge panel of ‘Golden-Pillow Award of China Hotels’. I think it is very meaningful for <21st Century Business Herald> to choose Golden-Pillow Award of China Hotel, and it is worth to celebrate. 　　Single award is a very important one in Golden-Pillow Award, in my opinion, there should be three reasons for it: 　　Firstly, all the hotels of single award have a very obvious character that they all have an orientation on their development. 　　Secondly, all the hotels of single award have advanced managing ideology, which is the mixture of international and local managing ideology. 　　Thirdly, top service is the most important reason for single award.       Mr. Peng Dezhi Senior Vice President of AIG Shanghai & Distribution director; The business judge panel of ‘Golden-Pillow Award of China Hotels’. A top business hotel provides not only the food with nice looking and pleasant taste, but also the distinguished and special repast environment, and perfect service. 　　This is why most of the Top Business Dining Hall Award is the restaurant of those five-star hotels. Of course, I wish there will be more and more top business dining halls emerge from those hotels, which are not five-star hotels. However, we will have higher standard for the five-star hotels at that time.         Mr. Wang Huiyao Vice President of China WRSA & President of China WRSAC; The business judge panel of ‘Golden-Pillow Award of China Hotels’. The importance of development for China hotels is the service. During the process of China hotel’s changing, the overall improvement of hotel’s service has fell behind the displacement of other equipments. The local top international standard hotels are precious. 　　In Southeast of Asia, North America and Europe, all the staffs in top hotels are well trained and service diligently. There isn’t any ‘No’ in their dictionaries. It’s an ideology which full of whole-hearted service: consumers can find a kind of feeling as if they were at home in the hotels. From the economic side, consumers should enjoy the high quality and comprehensive service after paying the high fee. 　　At the same time, hotel management is still an immature industry, there are few stars in this field, and the discovery and employment of talents hasn’t been treated seriously. However, hotel founder’s stories are known to every family, many brand hotels has become the famous hotel which has hundreds years history. However, in China, the hotels are still in an impulsive period, they don’t without going deep into the management or to absorb consumers by the real quality.         Mr. Yang Xiaochun Executive chief editor of <Business Travel>; Executive Secretary of ‘Golden-Pillow Award of China Hotels’ There are a lot of travel resources in China, the problem is how to exploit them. We have brought in some top international hotels during recent two years. I wish to see more top international hotels are set up in China if it is possible, because China is really a nice country. According to the prediction of World Travel Organization, China will become the largest destination on the world. So, I also wish there will be more vacation villages set up in China, not only seaside vacation villages, but also mountain, plain and other forms ones. 【Return】 选择语种 简体中文 English     第六届中国酒店『金枕头』奖评选委员会   地址：广州市广州大道中289号南方报业传媒集团大楼1719室 邮编：510601        上海市中山南二路1500号东亚大厦20层             邮编：200030   电话：8620-87373367 8621-64265535 8621-64265585   传真：8620-87396070 E-mail：chiwf@21cbh.com 网站的访问量是：8381